Our Privacy Policy

This statement describes when, how and for what purposes DeLaval processes (e.g. collects, generates, holds, uses and discloses) data relating to you in connection with DeLaval.com and associated websites (collectively referred to as the websites).

Please see the DeLaval.com Cookies statement for information on when, how and for what purposes cookies are used in connection with the websites.

Categories of data

The following categories of data relating to you may be processed by DeLaval in connection with the websites:

(a)                Data that is automatically collected concerning the device and browser that you use to access the websites (e.g. IP address, cookie identifiers, device type and browser type) and concerning your browsing activity (e.g. which pages you visit).

(b)                Data that is voluntary submitted by you when you sign up for newsletters and campaigns, send messages through contact forms or execute other web forms on the websites.

Purposes of Processing

The data relating to you that is collected or generated by DeLaval in connection with the websites may be used to administer and operate the websites, to monitor and analyse the use of the websites, to optimise the functionality and content of the websites and to further develop the websites. The data that you submit in web forms on the websites will be processed for the purposes identified in relation to the respective forms (e.g. to sign you up for a specific campaign or send you newsletters).

Please see the “Third Party Services” section below for a description of how and for what purposes third parties process data relating to you in connection with the websites.

Recipients

The data that is collected or generated by DeLaval in connection with the websites may for the purposes set out above be disclosed to and processed by any entity in the DeLaval Group (DeLaval Holding AB and each entity directly or indirectly controlled by DeLaval Holding AB). Furthermore, DeLaval may, for the purposes described above, use service providers to carry out certain activities on DeLaval’s behalf (e.g. data storage). Such service providers may have access to the data for such purposes, in which case DeLaval takes steps to ensure that the service providers protect the data and does not use it for other purposes. Please contact DeLaval, as set out in the “Further Information” section below, to find out which service providers, if any, that have access to the data relating to you that is collected or generated by DeLaval and for what purposes such service providers have access.

Except as set out above, the data that is collected or generated by DeLaval in connection with the websites will be shared only in aggregated/anonymised form (names of individuals, legal entities, farms, etc. will be removed or replaced by anonymous or fictitious identifiers).

Please see the “Third Party Services” section below for a description of how and for what purposes third parties process data relating to you in connection with the websites.

Consent and Legal Basis

By submitting data in a web form on the websites, you consent to the use of such data for the purposes identified in relation to that form. Where data relating to you is used without DeLaval having sought your consent, the legal basis for processing of the data is that the processing is necessary for legitimate interests (the purposes specified above) pursued by DeLaval and which DeLaval, based on a balance of interests, deems not to be overridden by your interests or fundamental rights and freedoms. Certain processing of data relating to you may also be necessary for compliance with a legal obligations.

Retention and Security

The data relating to you that is collected or generated by DeLaval in connection with the websites will not be kept for a longer period of time than is reasonably necessary for the purposes of processing set out above. DeLaval (or, as applicable, its service providers) has implemented physical, technical and organisational measures to ensure a level of security appropriate to the risks represented by the processing and the nature of the data. Such measures are implemented to: (a) ensure that the data can be accessed only by authorised personnel; (b) ensure that no personnel is authorised to access the data other than those requiring access to such data; (c) ensure that all such authorised personnel are subject to appropriate obligations to keep the data confidential; and (d) protect the data against unauthorised disclosure and access and accidental or unlawful destruction, loss and alteration.

The data relating to you that is collected or generated by DeLaval in connection with the websites will primarily be held in the European Union but may, for the for the purposes and with the limitations set out above, be transferred to any location where You access the websites, where the DeLaval Group is located and where DeLaval’s service providers maintain their operations. Where, in any other case than when necessary for the performance of services requested by you, data will be transferred from the European Union, or other countries and territories that the EU Commission has determined to ensure an adequate level of protection of personal data, to a country or territory that does not ensure such level of protection, DeLaval will apply appropriate additional safeguards to ensure the data is sufficiently protected (e.g. the “Standard Contractual Clauses” contained in the Annex to the EU Commission Decision 2010/87/EC of 5 February 2010). Please contact DeLaval, as set out in the “Further Information” section below, to find out which countries and territories that data is transferred to and which safeguards that have been implemented.